A New Chapter in Healthy Living: TIES Farmer Producer Company Launches Its Good Food Brand
Kottayam, Kerala: TIES Farmer Producer Company Ltd. is all set to mark a significant milestone in its journey towards promoting healthy, safe, and sustainable food by launching its new consumer brand dedicated to Good Food. The grand launch ceremony will be held at 11.30 a.m. on Saturday, 4 July 2026, at KPS Menon Hall, Kottayam.
The event celebrates the beginning of a new chapter for the Company as it introduces a brand that reflects its commitment to providing naturally grown, non-toxic food products directly from farmers to consumers. The launch represents the collective efforts of hundreds of farmers associated with TIES Farmer Producer Company and reinforces its vision of creating healthier communities through sustainable agriculture.
The programme will include the official announcement of the Company's new brand name, selected through a public Brand Name Contest that received enthusiastic participation from across the State. The winner of the contest will be honoured during the function and presented with an iPhone as the grand prize.
Another major highlight of the event will be the inaugural sale of naturally grown, non-toxic rice and sesame, symbolising the Company's commitment to delivering safe and nutritious food products while supporting environmentally responsible farming practices.
The launch ceremony will be graced by distinguished dignitaries, including:
- Sri. T. Siddique, Honourable Minister for Agriculture
- Sri. Thiruvanchoor Radhakrishnan, Honourable Speaker, Kerala Legislative Assembly
- Sri. Mons Joseph, Honourable Minister for Irrigation
- Sri. Chandy Oommen, Honourable MLA, Puthuppally
The event is being organised with the support of NABARD, alongside the continued guidance of the Tropical Institute of Ecological Sciences (TIES) and other partner institutions.
The new brand embodies the philosophy that "Good Food Has a New Name – It Begins Here!" and seeks to connect consumers with authentic, traceable, naturally grown safe food produced by TIES Farmer Producer Company in their members land.
The Company cordially invites farmers, consumers, government officials, development partners, media representatives, and the general public to be part of this memorable occasion and join the movement towards healthier food, sustainable agriculture, and empowered farming communities.
Venue: KPS Menon Hall, Kottayam
Date: Saturday, 4 July 2026
Time: 11.30 a.m.
Your gracious presence will make this occasion truly special.
